Saturday, October 25, 2008

Truth in Advertising??

Well this is one of those cases where if there really is any truth in advertising...I know which home I'd rather live in.

Each week, while leaving my White Rock store, I pass an area that is full of new townhouse developments. Of course, as they are only in the building stages, they have to depend on their billboards to convey to you the good life you'll be living if you choose their development.
We've all seen these signs before, usually comprised of images like: a lady walking in a field of wild flowers, or a couple on their patio having a cup of full froth person usually has their head tilted back in laughter, obviously amused at the hilarious joke that their partner has just told them and let's not forget the shot of families, all holding hands, kids wearing matching sweaters that of course colour compliment those of their parents (not that I take issue with that) and of course everyone is smiling and not a tantrum in sight. Good times, good times indeed.

That is the vision that the developers are selling to you....the good life. Oh what fun you'll have once you move in here.
Don't get me wrong, I love advertising and I can fully appreciate the selling of a lifestyle....even though we all know these moments are few and far between.

So if that's all that I have to go on, to chose which one of the two complexes that I would choose to live in, then I know exactly which one I'd pick.
As you can see from the photos, we have one place that will house pet owners with nice calm "lassie like" dogs, taking a break at the beach (probably just had a nice game of fetch)....or we can share a place where our new neighbours clearly like to take their rabid dogs out for walks on the beach.
Hmmm....lassie or mad dog lunging at me...what to do??!!!

Mind you looking at the photos again, I can see in the rabid dog one another picture of a person who appears to be attempting to take a dive off the end of a boat that is on land....ok, it's crystal clear place is for nut jobs...of human and animal variety, while the other is for the sane.

Now, how am I going to choose!!! ;-)

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