It seems just like the chicken, he needed to get to the other side, but why?
Well from this shot it appears that he's about to be plowed down by a car...I guess that's one way to get to the 'other side'?!
Now we see him making his way across the road....
He sizes up the competition...
And he starts to bust a move, clearly to the annoyance of Mr. Little Caesars!
He's now in full, 'you can't compete with my wicked outfit mode'!
So it appears that he crossed the road for that old adage, 'location, location, location'! He knew a good marketing opportunity when he saw one.
He came, he saw and he conquered!!
It seems that Caesar has been stabbed in the back, yet again!